Talk to Us
0800 592 346
The next generation of stadium broadcast is here. Innovative programming and services that suit Your stadium and Your fans, whilst maximising commercial opportunitites.
No need for expensive studio and staffing at your venue – your content is managed centrally and delivered seamlessly over high speed fibre optic broadband networks.
Create, deliver, schedule and monitor - you choose the content and level of control required.
Derive maximum commercial value from your stadium rights with innovative promotional opportunities. Target fans throughout the matchday with integrated campaigns delivering touchpoints across multiple media throughout the stadium.
Throughout the 2011-12 season, Everton FC have used the Live Venue platform which has revolutionised the matchday coverage at Goodison Park.
Instead of a broadcast studio at their stadium, everything is controlled from the Live Venue studios at ADI’s European Operation Centre.
The club receive a full broadcast and production package from ADI, which includes a number of commercial elements – such as integrated on-screen advertising packages – as well as elements to enhance the matchday experience – such as full matchday programming, scoreboards and latest match stats.
Prior to each match, ADI work closely with Everton to create programming for the matchday show which is played out prior to kick off to entertain fans that arrive early at the stadium.
Different programming is played out to the screens in the stadium’s hospitality areas where thousands of fans arrive in the hours before the match to eat and drink with their friends and soak up the matchday atmosphere.
Meanwhile, the screens in the concourse area play out a different playlist. These screens are in portrait format, helping to maximise the promotional space for the club and its commercial partners.
Prior to the match, a specially produced programme is played out with highlights, interviews and club news, designed to draw fans to the stadium early. At halftime, the screens show highlights from the first half along with information such as scores from around the country.
Everton are able to control an area of the screen for club promotions using a powerful yet simple browser-based drag-and-drop control panel.
ADI’s giant LED screens are a major focal point in the stadium. As well as pre-match and halftime bespoke programming and promotional advertising, the screens play every moment of the match along with important replays.
The screens have been designed especially to incorporate scoreboards at the top and an additional promotional banner space at the bottom, which Everton control themselves.
The scoreboards integrated into the screens feature a number of powerful elements, controlled by a powerful yet simple to use software system. This allows for not only standard elements, but also teamsheets, substitutions and also goal animations.
Unique to Live Venue, the scoreboards also feature live match stats, which can either be updated manually or fed automatically via xml datafeed from Opta’s live stats.
The club control various elements of the stadium broadcast – including the scoreboards which are run via a browser-based control panel which enables instant updates.
They are able to communicate with the Live Venue studio whenever they need to via dedicated communications links, plus they are also able to see what’s going out on any screen area throughout the stadium.
Meanwhile, from the Live Venue studio, ADI are able to monitor content via various security cameras throughout the stadium.
Live Venue is all about flexibility - we can build your programming to suit Your stadium and Your fans.
We’ve split up our Bolt-ons into different sections – simply choose the ones that match what you want to do. We can also build custom solutions should you have any special requirements that aren’t met.
If you'd like to enquire about Live Venue, please fill in this form and we'll give you a call right back.
* All fields are required. ADI Group will not pass on your details to a third party.
Alternatively, you can call us on 0800 592 346